White House Financial & Settlement Consulting, LLC helps families live an easier and less stressful life through the achievement of their financial goals by providing comprehensive, fee-only, client focused financial advice and exceptional service.
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Target Markets and Good Business Books for Entrepreneurs
I have decided to mainly use our blog as a journal to record
my lessons learned and daily struggles, activities and successes as an
entrepreneur trying to manage raising a happy family and building a world class
This weekend I spent a lot of time working on creating our
Target Market strategy ( I also found time to get a buck deer hunting, go to
our high school football game and watch the Tigers rock the Yankees with my
wife).I wholeheartedly believe that to
be successful in business you need to be focused on some target market or niche
and be the best or almost the best at serving that niche.For nine years we excelled in working the
niche of “Helping people going through a life changing event such as a physical
injury, death of a loved one, divorce, etc.”Due to various market circumstances and fatigue we have found it
necessary to refocus and find another target market.Therefore, I have spend a lot of time
dissecting, sorting and analyzing our current client base and thinking about
where we can and want to provide the most value going forward.We have a ways to go to get there; however,
we WILL get there!
I am in the process of going through our entire Contact
Management System and getting rid of any outdated contacts and trying
to get a feel for what types of clients and prospects are in our database.I have discovered that 51% of our best
clients are married, 38% are single women and 11% single men.I have always had the sense that we work
better with women or a couple, making sure to fully include both spouses in the
decision making and contact.This should
be an area we do more thinking about when honing our target market strategy.
I believe that reading self help type books a little each
day which are based on business is extremely helpful in business and life.The best business / life balance books I have
read are as follows:
Mandino’s “The Greatest Salesman in the World”
Christenson’s, “How Will You Measure Your Life”
Ferris’, “The 4-Hour Work Week”
Gerber’s, “The E Myth”
One of the things which
struck me when reading Clayton Christenson’s “How Will You Measure Your Life”
is his comment that there is a sobering patter when looking at the personal
lives of many ambitious people (like entrepreneurs).That although they may believe that their
family is deeply important to them, they actually allocate fewer and fewer
resources to the things they would say matter most!
White House Financial
& Settlement Consulting helps families live easier and less stressful lives
through the proper management of their financial resources.We do this by acting as our clients’ trusted
advisor providing a personal touch customized to the client’s needs!Please visit our web site at www.whitehousellc.com
for more information!
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